Let’s consider how to grow your church. If you run your business like we run most churches, it would probably be flat and dying. For the most part, churches count on word of mouth only to increase members. Let’s look at some ideas:
- Why would anyone want to come to your church? What makes it stand out different from neighboring churches? Do you have anything special to offer?
- Who do you want to reach – down and out sinners or easy care already saved Christians? Poor and needy souls or wealthy and giving independents?
- Do you really want more people or do you need more money to meet the budget?
- Young people, old people, children, families, bikers, hippies? Who do you want to attract?
Ok. How’s that going? Do you know who you want to reach?
Let’s look at some tag lines:
- “Brand new pipe organ and choir.”
- “Worship band. We’ll get you moving. Bring your earplugs.”
- “Padded Seats.”
- “Dynamic Children’s Ministry.”
- “Free Coffee.”
- “Hip Cafe.”
- “Mom’s Group and Men’s Ministry.”
- “Air Conditioned.’
- “Free Wi-fi – you can check Facebook if the sermon is boring.”
- “Plenty of off-street Parking.”
- “You can give your tithe on-line.” – you may not want to start with that one.
- “Come as you are. Shorts, ripped jeans, t-shirts are welcome. Our pastor is a slob too.”
- “We care about appearance – Dresses and Suits required.”
Try thinking out of the box. Personally, I like the padded seats and free coffee.
Next, you will need to set a budget.
- Let’s say you want to spend $100,000 a year in advertising. You are hoping to get new members that make an average of $50,000 a year and that tithe faithfully. You will need 20 new members a year to pay for the advertising. You don’t want to hurt your ministry projects so you really need to get that money flowing. It kind of cuts out the down and outers though.
- Will you advertise on TV? Newspaper?
Last of all. Will you hire an agent who builds a campaign or do it in house?
This is a lot to think about. How will you sell your church?